Defining enterprise productivity, so every person knows what good looks like.
We built our own engine, MGSA, to define what productivity looks like in every role. It reads work from the tools a team already uses and turns it into a live report card for employees and managers: where each person stands, what’s holding them back, and what to do next.
MGSA
Attach productivity models to define what gets measured for each role in your org.
Drives revenue by acquiring, growing and retaining customers.
Fits across SDR, AE, BDR and moreShips reliable software at a steady rhythm.
Fits across Full Stack, Dev Ops and moreResolves customer issues quickly and well.
Fits across Customer Support and moreTurns user insight into product experiences.
Fits across UI/UX, Product and moreA structured model for how revenue teams work across the full lifecycle, from creating pipeline to closing, renewing and expanding. It standardises roles like SDRs, AEs and Account Managers, tracks their activities and outcomes, and turns them into measurable Mindsets, Goals, Skills and Activities.
How people think and behave at work: ownership, follow-through, resilience.
Outcomes they aim for, like quota, pipeline and expansion.
Capabilities that make the work effective, each with a level.
What they do every day, captured from the tools they use.
Job profiles
Add the job profiles you want to attach Enterprise SaaS Sales roles to.
Role mapping
Match each job profile with the persona that fits it. Everyone in the profile inherits it.
Publish Enterprise SaaS Sales?
Review what will go live across the org.
Maya is just above the median for Sales Development Reps.
Two NovaHealth threads have had no reply for 9 days and no next meeting is booked. Deals at this stage without a champion tend to stall.
Signals- G2 threads unanswered
- HChampion field empty
- CNo meeting booked
Book a follow-up with the economic buyer this week and confirm who will champion the deal internally.
Ownership is a strength; follow-through pulls the score down.
Maya books meetings quickly, but 3 deals have no reply or next step in the last week, and two tasks from late September are still open.
BASED ONReply to both open threads and book the next meeting from the email.
- At risk1 OKR
- Behind1 OKR
- On track2 OKRs
- Completed1 OKR
Maya is pacing ahead of most SDRs on pipeline goals.
Strong prospecting; discovery and negotiation lag the role median.
- ProspectingExpert4.4
- Product knowledgeAdvanced4.1
- Written communicationAdvanced3.9
- DiscoveryTarget: Advanced2.1
- NegotiationTarget: Intermediate2.4
- QualificationTarget: Advanced2.6
Discovery calls end about 12 minutes earlier than the team median, and follow-up notes rarely capture the customer’s goals.
BASED ONA short course from the Sales library, then practise with an AI roleplay before the next first call.
Maya is among the most active SDRs this month.
Median reply time this month is 26 hours against an 8-hour target. Replies slow down most on deals in the Align stage.
BASED ONGet a nudge in Slack when a customer email waits more than 6 hours.
Enable a productivity model
Interactive recreation built from the design files. Names, companies, counts and insights are illustrative.
Teams tracked activity but never defined what good looks like. I designed the module that applies productivity models to people and turns their work into a live score.
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01The problem
Scattered work. No idea what’s next.
Deals sat in HubSpot, threads in Gmail, updates in Slack. Each tool was a silo, and nobody could really tell what to do next.
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02What I designed
One module applies models to people.
I designed the flow that applies ready-made productivity models to job profiles and people, and the profile that updates from their tools and activity.
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03What changes
Every action becomes a next step.
The MGSA engine reads what people do in integrated tools and on Lyearn, then suggests next actions that lift their score and their work.
The full case study is private
The rest covers the research, the decisions and the shipped screens. I share it in interviews and portfolio reviews. Ask me for the password, or enter it below.
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Career paths
Ladders for every role, built with AI from job profiles, so everyone can see where they stand and what comes next.